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March 5, 2014
By: TOM BRANNA
The National Advertising Division (NAD) has recommended that Murad, Inc. modify advertising for the company’s “Environmental Shield” products to avoid conveying the unsupported message that the Murad Rapid Age Spot and Pigment Lightening Serum product itself provides a protective barrier against environmental harm to the skin. As part of its routine, ongoing monitoring program, NAD requested substantiation for certain performance claims in print advertising made by Murad for its Murad Rapid Age Spot and Pigment Lightening Serum. The full report of the ruling can be found online at happi.com.
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